Using Imagery Successfully on your Website

A website needs to look appealing a draw people in. This means you only have a short time to make a good first impression – otherwise, you will have a high bounce rate, which is indicative of people entering your website and not seeing something they like and want to engage with. A large part […]

Using Heat Maps to Improve Website Design

When a website has been set live, it isn’t finished. It should be seen as a living, growing thing, that is never finished. You cannot rest on your laurels with a website – it will need constant improvement. Your improvements should always be based on data wherever possible. For example, if lots of people are […]

The Link Between Sales and User Experience

There is a definite, strong link between sales and user experience. This happens because people are more likely to be trusting and willing to part with their money if their lives have been made as easy as possible for them. If you are going to prioritise anything whilst trying to guide people further through the […]

How to Attract Customers in an Online Environment

Online marketing is the way in which you can make your business known to customers in an online environment. If you then achieve sales by showing your business to people online, this is known as a conversion. You should make a comprehensive online marketing plan, to make sure you will get the right customers and […]

How to Create a Successful Email Marketing Campaign

Email marketing is a good way to reach your target audience. The fact that you already have their email address shows that they are interested in your products and will be more likely to respond if you send them through good offers and relevant information. The main challenge you will face is putting together a […]

Getting a Good Price for your Design Work

Web design and graphic design work should be of a certain standard if they are going to be associated with your business. This means you need to take on the associated costs, as it is going to work in your favour in the long run – nobody wants a unprofessional or shoddy-looking website. At the […]