Will you Web Design be Effective?

There are many factors that will affect the effectiveness of your website design. The way a website looks, its colour scheme, its copy… but first of all, you need to work out what effective actually means to you. It might be that you want to get good quality leads that you can convert, or you […]

Using Clear Calls to Action in your Copy

Web copy is designed to sell, telling people why your products are so good and why they should choose you, above your competitors. Good copy will already have the power to begin converting people, so what they need to take that final step is a clear call to action. People must know what action you […]

Using Imagery Successfully on your Website

A website needs to look appealing a draw people in. This means you only have a short time to make a good first impression – otherwise, you will have a high bounce rate, which is indicative of people entering your website and not seeing something they like and want to engage with. A large part […]

Using Heat Maps to Improve Website Design

When a website has been set live, it isn’t finished. It should be seen as a living, growing thing, that is never finished. You cannot rest on your laurels with a website – it will need constant improvement. Your improvements should always be based on data wherever possible. For example, if lots of people are […]

The Link Between Sales and User Experience

There is a definite, strong link between sales and user experience. This happens because people are more likely to be trusting and willing to part with their money if their lives have been made as easy as possible for them. If you are going to prioritise anything whilst trying to guide people further through the […]

How to Attract Customers in an Online Environment

Online marketing is the way in which you can make your business known to customers in an online environment. If you then achieve sales by showing your business to people online, this is known as a conversion. You should make a comprehensive online marketing plan, to make sure you will get the right customers and […]