Improving your Website – or Starting Again?

When a website is a certain age, it will show. It will start to look outdated, as other web design trends come in, and people start to navigate websites in different ways. If your website is beginning to grow a little old, you might be wondering whether you can improve it with some tweaks. In […]

Will you Web Design be Effective?

There are many factors that will affect the effectiveness of your website design. The way a website looks, its colour scheme, its copy… but first of all, you need to work out what effective actually means to you. It might be that you want to get good quality leads that you can convert, or you […]

Using Clear Calls to Action in your Copy

Web copy is designed to sell, telling people why your products are so good and why they should choose you, above your competitors. Good copy will already have the power to begin converting people, so what they need to take that final step is a clear call to action. People must know what action you […]

Using Imagery Successfully on your Website

A website needs to look appealing a draw people in. This means you only have a short time to make a good first impression – otherwise, you will have a high bounce rate, which is indicative of people entering your website and not seeing something they like and want to engage with. A large part […]

Using Heat Maps to Improve Website Design

When a website has been set live, it isn’t finished. It should be seen as a living, growing thing, that is never finished. You cannot rest on your laurels with a website – it will need constant improvement. Your improvements should always be based on data wherever possible. For example, if lots of people are […]