Will you Web Design be Effective?

There are many factors that will affect the effectiveness of your website design. The way a website looks, its colour scheme, its copy… but first of all, you need to work out what effective actually means to you. It might be that you want to get good quality leads that you can convert, or you […]

Using Clear Calls to Action in your Copy

Web copy is designed to sell, telling people why your products are so good and why they should choose you, above your competitors. Good copy will already have the power to begin converting people, so what they need to take that final step is a clear call to action. People must know what action you […]

Using Imagery Successfully on your Website

A website needs to look appealing a draw people in. This means you only have a short time to make a good first impression – otherwise, you will have a high bounce rate, which is indicative of people entering your website and not seeing something they like and want to engage with. A large part […]

The Link Between Sales and User Experience

There is a definite, strong link between sales and user experience. This happens because people are more likely to be trusting and willing to part with their money if their lives have been made as easy as possible for them. If you are going to prioritise anything whilst trying to guide people further through the […]

Getting a Good Price for your Design Work

Web design and graphic design work should be of a certain standard if they are going to be associated with your business. This means you need to take on the associated costs, as it is going to work in your favour in the long run – nobody wants a unprofessional or shoddy-looking website. At the […]

Web Design and Copywriting Teams

In the ever-changing world of digital design and marketing, people are constantly developing new business models or finding new ways of working. One of the most popular phenomenons at the moment is to see web developers/ designers and ocpywriters teaming up to make a creative pair. This is very beneficial to clients who are in […]