Using Heat Maps to Improve Website Design

When a website has been set live, it isn’t finished. It should be seen as a living, growing thing, that is never finished. You cannot rest on your laurels with a website – it will need constant improvement. Your improvements should always be based on data wherever possible. For example, if lots of people are […]

How to Attract Customers in an Online Environment

Online marketing is the way in which you can make your business known to customers in an online environment. If you then achieve sales by showing your business to people online, this is known as a conversion. You should make a comprehensive online marketing plan, to make sure you will get the right customers and […]

Do you Need a Business App?

Apps are great for some businesses and can make life much easier for users, attracting new customers in and keeping them coming back. Once someone has installed an app, they are more likely to keep using this on their smartphone or tablet rather than going onto another website that may not work as well on […]

Will a Responsive Website Cost More?

Responsive websites will allow visitors to view your site from different devices, and the site will look just as good and work just as well on each of them. It is one of the most technologically advanced ways to have a website designed and the importance of a responsive site cannot be overemphasised. The latest […]

Apple to Replace Macbook Displays?

According to popular electronic websites, computing giants Apple have decided to finally solve a ‘wear and tear’ issue which has bugged Macbook Retina Display users for the past 3 years. The problem, referred to online as ‘Staingate’, is a result of wear and tear to the anti-reflective coating on the laptop’s screen. But you won’t […]

Your Business Website – Promote or Perish

You’re reading this probably because you have a business website that you wish to market and promote. Whether you’re looking for a knowledgeable yet affordable service to help you with web marketing in Northampton – or elsewhere – here are some points to ponder, some ideas you’d do well to consider. You have already invested […]