Google gets nod from IT professionals for business software line-up

Google swept the board at the 2013 V3 Technology Awards, taking home six trophies in a variety of categories. The firm saw its work in establishing itself as an enterprise-grade vendor rewarded, with wins in categories including best business application and enterprise software firm of the year.

Speaking to V3 at the awards ceremony on 29 November, Google Enterprise’s head of marketing for the UK and Ireland David Keene said the company was particularly happy to have picked up the award for enterprise software firm of the year, following 12 months of pushing Google products as suited for business use.

“We’re really focussed on helping customers transform,” he explained. “The most exciting thing for us is the cultural transformation we see coming out of not just digital businesses, but from any business adopting Google Enterprise products.”

Social network Google+ took the honours in the business social media category, fending off Microsoft Yammer, Citrix Podio and Moxie Software Social Knowledgebase. Meanwhile, Google Drive won best cloud storage product of the year, beating Box, GFI Software, IASO Online Backup, Joyent Manta Storage Service and EMC Atmos to the glass trophy.

Keene explained that Google was especially focussed on touting its consumer products as equally suited to the enterprise: “One of the most exciting things for me is the way we’re impacting the world of work and the way we’re taking consumer technology such as Gmail into the world of work and to allow users to work more like the way they live.”

In addition to taking the cloud storage award, Google took the overall prize for best cloud computing firm in a category contested by Joyent, Interoute Communications, Skyscape Cloud Services, SoftLayer and Nutanix.

Google’s Nexus 7 won the award for best business tablet, with the £199, 7in device triumphing over offerings from Lenovo, Panasonic, HP and Asus.

The company’s Apps suite won best business application against stiff competition from Workday, Tableau, Workshare and Intralinks. Apps includes a host of Google products including enterprise versions of Drive and Google+ as well as Calendar and Gmail.

Finally, in the most hotly contested category, Google Enterprise triumphed over Workday, Oracle, HP Software, Moxie Software and Microsoft to win enterprise software firm of the year.

Keene concluded: “It’s absolutely fantastic. We’re very excited to receive these six awards this afternoon. It’s a reflection on the amazing response we’ve had from our customers this year and their amazing deployments of Google Enterprise, Google Apps, Google Maps and the Google Cloud Platform. We’re really excited to see what our customers are doing with it.”