Microsoft looks to strengthen Dynamics CRM with Parature buy

Microsoft has completed a deal to buy cloud customer engagement firm Parature, in a bid to bolster its Dynamics CRM platform and to compete with firms such as Salesforce and Oracle. Parature’s software is used in medium-to-large organisations around the world, with major brands including Ask.com, IBM, Konami and Travelodge contributing to its 70 million-strong […]