An SEO campaign involves trying to make a website more visible on search engines, so it will be found when people are searching for relevant terms. The trouble with SEO is that it can take a while to work, which can put some businesses off. However, this shouldn’t be a negative. It’s just important that you understand timescales from the start and your expectations are realistic. An SEO campaign can take anything from a few weeks to a few months to gain traction, depending on a range of factors such as the age of the website, the competitiveness of the keywords, and the budget.
If you do need immediate results, you can opt for choices such as PPC ads in the meantime. SEO is a good option and can have incredible results, as long as you are able to put the time and resources into making it work for you.