Why Pretty Pictures Do Not Make Great Web Design

Having an attractive image on your website doesn’t mean you have a good design, you may just have one element of a good design, but every pixel should have a purpose.

A website is a system and it should be created as a system. If you’re a business with a website, make sure it succeeds as a system, and think about user experience (UX) and functionality rather than pretty icons, graphics and images.

It doesn’t take long for a visitor to tell the difference when comparing a basic website to a high quality website, and a pretty picture is not going to be an adequate cover up, but superb on-going website development can.